ICP Lead Scorer
Define your ideal customer profile once — it's saved in this browser — then score any lead 0–100 against it. Weighted: role 25, size 20, funding 20, industry 20, geography 15.
| Factor | ICP wants | Lead has | Points |
|---|
About this tool
Most founders score leads by gut feel, which means they chase whoever replied last. This forces the useful discipline: write your ICP down once, then grade every lead against the same rubric. Exact matches earn full points; adjacent matches on ordered scales (one company-size bracket off, one funding stage off, one seniority level off) earn half — because a 60-person company is still worth a conversation when your sweet spot is 51–200, but a solo founder isn't. Below 50 the honest answer is disqualify: the leads that cost you the most are the almost-fits you spend three months on.
Your ICP definition is saved in this browser's localStorage so it's there next visit — it is never sent anywhere. No lead data leaves the page either; there's no server, no account, and no logging of what you score.