Academy / Digital Marketing for Builders

Digital Marketing for Builders

SEO, content & growth for people who ship — 6 levels, ~49 hours, 100% free.

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  1. Marketing Fundamentals for Technical People (~5h) — You can state who a product is for, what problem it solves, and why you — in two sentences.
  2. SEO Foundations (~10h) — You know how Google actually ranks pages, and your own site is technically clean.
  3. Content Strategy & Writing (~10h) — You can pick topics people actually search for, and write pages that earn the click.
  4. Analytics & Measurement (~8h) — You can answer 'where did last week's visitors come from and what did they do?' with data, not guesses.
  5. Social & Distribution (~8h) — You have a repeatable publishing habit and real data on what lands.
  6. Paid Ads Fundamentals (~8h) — You understand how paid acquisition works well enough to plan a campaign — and to know when NOT to run one.